Why Did 2XKO Flop at Launch?

A lot of people became disappointed that 2XKO is ceasing active development in December due to a low retention. So what happened? Why did 2XKO flop at launch? Let's jump right in.

Before we can actually answer why 2XKO flopped at launch and cite the factors that contributed to its low player retention at launch, we need to go back to the beginning of the game's development.

2XKO started out with six characters in Alpha Lab 1. It became a starting point for the game's development. After Alpha Lab 1 concluded, feedback went all over the place and the devs evaluated their feedback for the next playtest, Alpha Lab 2. It introduced a cast of seven characters, with Jinx as the newest addition. It was a disappointingly smaller playtest as Riot was working on an infrastructure. If we go straight to Early Access, it was criticized for having a small character roster when other tag fighters have a large roster of characters.

So now, we can answer this question. Why did 2XKO flop at launch? There is one thing we need to get out of the way. The game was criticized for having a small roster, especially when choosing two of them. You can't have a tag fighter, in this case, 2XKO, with a small character roster. It's has been the point of criticism for small rosters on a tag fighter, so whoever did this, pays the price.

The small free pool of six characters made it harder for new players to try out the game. That's another subject of 2XKO's low player retention along with having a small character roster at launch. 2XKO launching with eleven characters and a free pool of the first six characters contributed to its flop. This brings me to monologue how development of 2XKO should've unfolded before launch.

February 2025 - 7th and 8th character reveals
March 2025 - 9th and 10th character reveals + Alpha Lab 2
April 2025 - 11th and 12th character reveals

May 2025 - 13th and 14th character reveals

June 2025 - 15th and 16th character reveals
July 2025 - 17th and 18th character reveals

August 2025 - 19th and 20th character reveals
September 2025 - 21st and 22nd character reveals + Closed Beta

October 2025 - 23rd and 24th character reveals + Early Access

Again, a small roster of characters and a small free pool of the first six characters are the two things that made it harder for new players to approach. Other tag fighters I know have a large character roster at launch. Invincible VS launched with 18 characters, Hunter X Hunter: NEN Impact launched with 16 characters, Marvel Tokon launched with 20 characters, and 2XKO should've launched with 24 characters and they all should've been free by default because a small roster at launch with the first six characters being free by default is the factor that made it harder for new players, contributing to its low player retention.

In reality, we're having 17 characters this year and will remain that way. The suggestion to how it should've been during development has seven characters. It makes it a total 24 characters. Tatsunoko vs. Capcom has 24 characters if you're excluding the two juggernaut characters, PTX-40A and G. Lightan. With 24 characters free at launch and post-launch characters to be unlocked with Credits, KO Points and through Recruitment Events, 2XKO would have a high to overkill player retention so that it would recieve content for years to come and the team would remain intact.

I am going to list the seven characters that should've been revealed before 2XKO launched.

1. Katarina

Right off the bat, I'm going to talk about the only character that was cut from the earlier stages of development, Katarina. Our red-haired Noxian was cut from the earlier stages due to starting the development over. She was developed well until Riot went back to the drawing board. Arucelli did her a concept art and submitted it for her redesign stage. However, our red-haired Noxian will never see the light of day now that the game is ceasing active development.

2. Kennen

Kennen is located at background of Bandlewood Crossing, indicating that Riot has deconfirmed none of the characters. He would've been confirmed up front and could be a Sonic-like in 2XKO, but he will never make it to the roster because active development on 2XKO will cease.

3. Ashe

A while back, I mentioned that 2XKO never had a bow and arrow character. In this case, Ashe can be the one that the game would've answered with. She could swing her bow and fire arrows with S1 like how Caitlyn swings her rifle and fired it with S1. I would love to see the Frost Archer, but my hopes have been kaput because the game is ceasing active development and it's not a good thing.

4. Leona

2XKO never had a Targonian character and Leona would've been the first Targonian to ever come to the game if Riot revealed two characters per month up until Early Access where it should've had 24 characters instead of 11. I do love to see the Radiant Dawn, but she won't see the light of day. Heh, light. You get it because Leona has the power of light in her sword.

5. Garen

So, Lux is on her way to 2XKO and I said that her brother is likely to debut as his sister did. However, we are getting Lux, but her brother will never make it as the game is going to cease active development. I just want to experience the brother and sister duo too...

6. Miss Fortune

When the game had its Alpha Lab 1, the Brazen Hydra is one of the stages in Bilgewater. And if you look at the background on the far right, there are wanted posters for Gangplank and Tahm Kench. Miss Fortune should've been in the game in the first place because of the tavern in Bilgewater having wanted posters. Not including her in the first place along with others would contribute to the game's small roster and the misdirection Riot has taken. Our red-haired pirate will never make it.

7. Sett

Sett has been the most popular request and that's something I have heard when watching 2XKO Pools. He, in fact, would've been the desired fourth Ionian character if development of 2XKO keeps going. I was gonna choose Lee Sin, but Sett is the highly requested.

Character roster that should've been:

Ahri
Akali

Ashe
Blitzcrank
Braum
Caitlyn
Darius
Ekko
Garen
Illaoi
Jinx
Katarina

Kennen
Leona
Lux
Miss Fortune
Samira
Senna
Sett
Teemo
Thresh
Vi
Warwick
Yasuo

As I have said before, the 24 character roster is good for a tag fighter and this is how it should've been in Early Access if Riot revealed two characters before Alpha Lab 2 and two characters every month up until Early Access. 24 is a lot of characters, so I have decided to divide the roster into the SEGA and Capcom sides that should've been across the board and state the key points. We'll start with the SEGA side.

Ahri, Jinx and Samira remain. Ashe, Garen, Kennen and Sett get added. Braum, Darius, Lux. Thresh and Warwick move. The SEGA side would've had Ahri, Ashe, Braum, Darius, Garen, Jinx, Kennen, Lux, Samira, Sett, Thresh and Warwick.

Akali, Illaoi and Senna remain. Katarina, Leona and Miss Fortune get added. Blitzcrank, Caitlyn, Ekko, Teemo, Vi and Yasuo move. That would've put Akali, Blitzcrank, Caitlyn, Ekko, Illaoi, Katarina, Leona, Miss Fortune, Senna, Teemo, Vi and Yasuo on the Capcom side.

SEGA side:

Ahri
Ashe
Braum
Darius
Garen
Jinx
Kennen
Lux
Samira
Sett
Thresh
Warwick

Capcom side:

Akali
Blitzcrank
Caitlyn
Ekko
Illaoi
Katarina
Leona
Miss Fortune
Senna
Teemo
Vi
Yasuo

Key points:

Ahri on the SEGA side = NiGHTS
Ashe on the SEGA side = Skies of Arcadia
Darius on the SEGA side = Valkyria Chronicles
Jinx on the SEGA side = Jet Set Radio
Kennen on the SEGA side = Sonic the Hedgehog
Lux on the SEGA side = Space Channel 5
Samira on the SEGA side = Valkyria Chronicles
Sett on the SEGA side = Streets of Rage
Thresh on the SEGA side = Mansion of Hidden Souls
Warwick on the SEGA side = Altered Beast

Akali on the Capcom side = Power Stone
Blitzcrank on the Capcom side = Mega Man X
Caitlyn on the Capcom side = Alien vs. Predator (Arcade game)
Senna on the Capcom side = Darkstalkers
Yasuo on the Capcom side = Onimusha

We now have the standings for the SEGA and Capcom sides and the key points to them that should've happened in the first place if Riot revealed two characters before Alpha Lab 2 and every month up until Early Access because again, a small roster on a tag fighter contributed to its low player retention at launch. Then something hit me.

The roster went heavy on Arcane characters, with Lux being the sixth one. That was in 2021 when Ekko was introduced. Jinx was introduced in Alpha Lab 2. Vi was introduced in Closed Beta. Warwick was introduced in Early Access. Caitlyn was introduced in Season 1. And finally, Lux will be introduced in September's patch.

Expectations:

• Two character reveals per month after Alpha Lab 2 starting in April up until Early Access
• 22 characters and 14 stages during Closed Beta
• 24 characters and 16 stages during Early Access
• All characters and stages in Early Access free by default
• Heavy reliability on League of Legends characters
• Cross-region support
• Arcane Bundle costs $50
• Materializing Katarina
• Custom lobbies
• All above points contribute to a high to overkill retention to continue active development for years to come

Mistakes:

• 8th character reveal in June
• 9 characters and five stages during Closed Beta
• 11 characters and seven stages during Early Access
• First six characters and first four stages free by default
• Heavy reliability on Arcane characters
• Region-locked
• Arcane Bundle costs $100
• Scrapping Katarina
• Private lobbies
• All above points contribute to a low retention to shrink the team and cease active development

If Riot hadn't made any mistakes and met up with the expectations I have listed above during development, 2XKO wouldn't flop at launch. And even if player retention is low enough to not cover rising costs, they could rely on the community like how Blizzard did with Overwatch.

And that is my story about how 2XKO's development should've been and how did it have a low player retention at launch with factors that I have pinpointed. While it is a darn shame that 2XKO is ceasing active development, it's not as bad as the part where WB Games has had a small chip on their shoulder on what happened to MultiVersus. What happened to MultiVersus, you ask? It's all of it is what happened. Whether it's predatory microtransactions, the misdirection they were going with the game and abysmal marketing at launch.

But Coach TJ Puma has started a #Save2XKO petition to rally talent and support. Maybe a new 2XKO team can pick up where the old team left off and learn from their mistakes the old team has made like the ones I listed above, who knows?